Hyper Dog Media, an innovative digital marketing agency with a specialization in Search Engine Optimization (SEO), has recently taken a definitive position on a topic that has long sparked debate within the SEO community: the practice of link disavowal. In a comprehensive blog post, the agency debunks the necessity of disavowing links, stating that they […]
The dynamics of search engine algorithms are ever evolving, and our stance on the disavowal of links has changed over the years: it’s now generally unnecessary and potentially harmful. This position stems from several key observations about the current state of SEO and the capabilities of Google’s algorithm. Here are the reasons why disavowing links […]
Our approach is to always save the ad budget for our best prospects. We don’t want broad campaigns to use the budget and miss maximum visibility in front of the best prospects. We use settings such as Network, Location, Demographics, Audiences, Devices, Time of Day, Day of Week, and Negative Keywords to focus campaigns. We […]
October 2012 was another busy month for Google. The search giant started the month by announcing 65 changes they made during August and September. Google also pushed out a new Penguin Update (v3) on October 5 – these Penguin updates penalize the overuse of keywords both on a website, and through links. We have had […]
Businesses thrive when they have an effective way for customers to find them on Google – the search engine most frequently used by your future customers. One of the most effective ways to ensure your business is found is with citations. A citation is any mention of your business online. A structured citation is a […]
Google has made many changes over the years, other engines have followed suit, and SEO has evolved along with these changes. Consider these 6 ways Google has changed over the last several years. 1. More pages are not necessarily better Google used to reward what would now be considered duplicate content. Endless search results pages, […]
The amount of organic traffic coming to a website is an important measurement of SEO success, but several factors can mean fluctuations – or even decreases – while rankings are stable. Four Ads at the Top In the last year, Google has removed text ads from the side of their search engine results pages (SERPs) […]
Page loading speed has great importance with Google these days. From mobile visitors to Googlebots, every visitor will appreciate a speedy experience. Here are some ideas to keep in mind: 1. Rise of mobile The importance of mobile can be seen in Google’s announcements the last few years. Mobile users are more impatient than ever, […]
Google analytics has become a great source of data about visitors to your website – assuming your configuration is correct. Sometimes configuration issues inadvertently block your view of what is really happening. Common issues can include… 1. Not having your analytics snippet in the correct place. There are many legacy variations of the analytics snippets. In […]
“Mobile is exploding,” said every headline for the last decade. Google is all about traffic and mobile is both largest segment of traffic, as well as the fastest growing! Google’s search results will be based on the mobile versions of web pages, including the results that are shown to desktop users. This is even if your prospects […]
