Favicons are the small icons you might see for sites in your favorites / web bookmarks. While they have been around a while, some browsers show them to you more prominently than others. IE 7, due out any time now, uses the tabbed browsing features that have made Firefox, Flock and Safari such popular browsers. IE7’s tabs will show your favicon (if you have one), and give your site a boost in professionalism among your visitors.
If your site was developed by Hyper Dog Media, rest assured your site already has a favicon: We make it standard issue of the sites we develop. If you need a favicon, you may find this free favicon generator tool to be helpful.