Technical SEO is increasingly about helping people share content from a website. After all, content should be shared, linked to, and – dare I say – read. Perhaps a more appropriate usage term is “consumed,” since content strategy increasingly includes visuals, podcasts, webinars and multimedia. Many sites are not optimized to take full advantage of […]
Google made two more moves against guest blogging in the last month: 1. Google penalizes a site connecting content marketers and webmasters Content marketing is all about getting your information out to interested webmasters. Google recently penalized a site that simply connects those with content to those with websites. The content varied in form: guest posts, infographics, eBooks, […]
“Do as I say, not as I do” Sometimes Google does things it warns others not to do: 1. Don’t be top heavy Google just updated it’s “Top heavy” algorithm. For sites that show many ads at the top, or make users scroll to see content, penalties can apply. 2. Don’t scrape content from other […]
Spam-Fighting Always Continues Google’s Matt Cutts promised a month free of major updates, but added that “spam-fighting always continues.” Indeed, there were some complaints from webmasters around the 17th and 19th that could have been Google taking out another link network. This month, Google made an example out of Rap Genius. The site was offering […]
(Not provided) Google recently started encrypting all searches, and is now showing “(Not provided)” in Google Analytics for most organic traffic. Some referral traffic will show up from Google.com, and is also organic traffic (But analytics cannot tell if the browser is being ultra-secure). There is no easy solution, but at the next Boulder SEO MeetUp we […]
Google announced that it rewrote pretty much it’s entire algorithm last month in that “unnamed update.” It’s the biggest change since 2001. Seventy percent of the Search Engine Results Pages were affected! Compare that to Penguin, in which something like 3 percent of SERPs were affected. The new Google algorithm is code-named “Hummingbird.” Many of […]
Summary of Search Is Google backward compatible? The previous advice from Google, given in their 2008 Starter Guide for SEO, is now “out the window.” Google previously recommended that the underlined text of a link (aka “anchortext”) contained keywords, but now finds that somewhat spammy. The new Google direction is all about authority link building, […]
Remember those tactics that worked so well? And what about the old recommendations in the webmaster guidelines? Well, it’s time to take another look at all of those tactics with the new Google! Google released a “multi-week update” that continued into July, but the “Panda Recovery Update” got far more interest. Google Panda has been […]
The world of SEO is still reeling from Google’s latest Penguin update, and many are questioning Google’s new guidelines. Having a well-known worldwide brand wasn’t enough for the Salvation Army – nor was it enough for Dish! We added on two more link building techniques Penguin 2.0 seems to penalize, for a total of 7 […]
Around May 22nd, there was an update to Google’s search algorithms. It’s being called Penguin 2.0 (or sometimes Penguin 4) and is a major update. Matt Cutts said in a recent video that compared to the original Penguin update, this one does go much deeper. While the impact is supposed to be 2.3% of English […]
