Page loading speed has great importance with Google these days. From mobile visitors to Googlebots, every visitor will appreciate a speedy experience. Here are some ideas to keep in mind: 1. Rise of mobile The importance of mobile can be seen in Google’s announcements the last few years. Mobile users are more impatient than ever, […]
The search engine optimization (SEO) industry has certainly evolved these last few years. The many Google updates – and their sometimes heavy-handed penalties – in addition to an explosion of mobile traffic have shaped the rules for SEO and online marketing. When we look at what’s working at the end of 2014, we see just […]
Spam-Fighting Always Continues Google’s Matt Cutts promised a month free of major updates, but added that “spam-fighting always continues.” Indeed, there were some complaints from webmasters around the 17th and 19th that could have been Google taking out another link network. This month, Google made an example out of Rap Genius. The site was offering […]
(Not provided) Google recently started encrypting all searches, and is now showing “(Not provided)” in Google Analytics for most organic traffic. Some referral traffic will show up from Google.com, and is also organic traffic (But analytics cannot tell if the browser is being ultra-secure). There is no easy solution, but at the next Boulder SEO MeetUp we […]
Google announced that it rewrote pretty much it’s entire algorithm last month in that “unnamed update.” It’s the biggest change since 2001. Seventy percent of the Search Engine Results Pages were affected! Compare that to Penguin, in which something like 3 percent of SERPs were affected. The new Google algorithm is code-named “Hummingbird.” Many of […]
There haven’t been any Penguin updates this last month, but Google Panda 3.9.1 happened on August 20, 2012. We didn’t see any impact to most client rankings. Penguin v1.2 update is still expected to happen any day now, and (Google Spokesperson) Matt Cutts says to expect a bumpy ride. The early revisions of Panda were […]
There weren’t any Penguin updates this last month either, but Google Panda 3.9 happened on July 24, 2012. We didn’t see any impact to client rankings. But Google Panda updates should be a constant reminder: Have you added to your site lately? Have you added something of real value to your visitors, something that will […]
Yahoo advertisers received an email outlining a few more terms regarding the upcoming transition to the Microsoft Advertising adCenter platform. Some quick points: 1. A Tab will show up in “YSM later this month”, so be sure to login and look around. 2. Yours ads can server in adCenter right away when you transition. 3. […]
After a major website redesign, it’s not uncommon for page locations and even page extensions to change. Maybe you’ve switched web development languages, or changed your website’s structure into a SEO friendly themed set of silos. Whatever the reason page locations have changed, it’s vital that the old page locations are 301 redirected to the […]
Ever launch a video to the sound of crickets chirping? Video SEO is an emerging set of best practices to help videos get found, understood, and popularized across the internet. Here are 9 quick tips to improve your Video SEO: 1. Use an high quality embedded player like wimpywasp.com’s player. Avoid embedding youtube’s player in […]
