The amount of organic traffic coming to a website is an important measurement of SEO success, but several factors can mean fluctuations – or even decreases – while rankings are stable. Four Ads at the Top In the last year, Google has removed text ads from the side of their search engine results pages (SERPs) […]
Page loading speed has great importance with Google these days. From mobile visitors to Googlebots, every visitor will appreciate a speedy experience. Here are some ideas to keep in mind: 1. Rise of mobile The importance of mobile can be seen in Google’s announcements the last few years. Mobile users are more impatient than ever, […]
Google analytics has become a great source of data about visitors to your website – assuming your configuration is correct. Sometimes configuration issues inadvertently block your view of what is really happening. Common issues can include… 1. Not having your analytics snippet in the correct place. There are many legacy variations of the analytics snippets. In […]
It’s been 2 years since the last Penguin Penalty update. The Penguin Penalties were known to destroy site traffic by placing sites – that were formerly on page 1 – onto page 4 or even page 9. Organic traffic would decrease sometimes to less than 10% of previous levels, and devastate revenue. Penguin is such a serious […]
Getting a keyword research report is just the first step in enhancing your on site SEO. Once the research is complete, it is important to use those words to build out new pages – or improve tagging on existing pages. Domains Buying a keyword rich domain name is not as lucrative as it once was, but there […]
Organic sitelinks are the sub-links that appear under your homepage URL in search queries specific to your company. Matt Cutts explaining how sitelinks are generated: A typical company listing has 4-6 sitelinks meant to help users navigate your site directly from the search engine results page, rather than having to click your primary URL to […]
Content is helpful, but conversion is everything. The point of content – and usability in general – is to meet business objectives. Any business objective can be a conversion of sorts: bookmarking, social sharing/liking, video views, time on site, lead generation, add to cart, and hopefully even completing the sale! By measuring each step, brands can understand […]
The search engine optimization (SEO) industry has certainly evolved these last few years. The many Google updates – and their sometimes heavy-handed penalties – in addition to an explosion of mobile traffic have shaped the rules for SEO and online marketing. When we look at what’s working at the end of 2014, we see just […]
Having a good mobile experience is increasingly important for websites. Advances in technology have made it possible for many more sites to be viewed on mobile devices, but the experience is usually much less pleasurable than viewing via desktop. Google wants to change that, and is again trying to move website design in the correct […]
[Updated Nov 1, 2016] “How do you write great title tags and meta descriptions?” That is the question that clients ask me most frequently. And it’s a complicated question, for sure! There are several components to writing great titles and descriptions, but there are also a few specifications that each company will want to consider for […]
