Remember back when Google focused on the user? Back before organic results were overtaken with PPC ads and knowledge graphs – and back before ads triggered by last night’s searches? It was a simpler time. Apple’s bold new moves hearken back to this simpler time, and their emphasis on user experience is likely to be […]
With Hyper Dog Media turning 11 this month, we having been looking back at the most common SEO problems created by website redesigns. On some website redesigns, we’ve been on the team preventing these SEO killers from happening. But in the vast majority of cases, we are brought in after a web redesign kills organic […]
Google is constantly evolving, as the internet itself has evolved. Some of the many questions Google has asked to keep itself relevant include: How are people searching? How should results be formatted? How many answers does the user want? Are recommendations from friends helpful in this search? Is this a local search? Website Quality […]
Google’s updates have been focused around penalizing bad behavior: low quality links, duplicate or thin content, ad heavy pages, doorway pages, and more. But at the beginning of May, a mysterious Google update was released that looks to be more focused on boosting the right sites. Google officially claimed there was no update, then later […]
One of Google’s largest updates in years happened last month. Did your mobile rankings survive what many were hailing as the end times for mobile traffic? It may not be as bad as expected for your site – but certainly beaware of the risks and rewards to make an informed decision. Here are some questions […]
The Denver Search Engine Optimization Meetup is launching 2010 with a bang. The meetup has grown substantially over the last two years, and is collaborating with two other meetups for the January 21, 1010 event. The Denver SEMPO Meetup is hosting a presentation from Todd Barrs of Spyglass, LLC (a local Conversion Optimization Consultant). This […]
Successful web development projects require a tremendous amount of planning, and planning starts with asking the right questions. Any web design benefits from extra planning, but 4 questions should define the entire project from the start: 1. Who is my target audience? Too many websites try to be all things to all people. Instead, think […]
Many view the worlds of Pay Per Click Advertising and Search Engine Optimization as opposites. While they are certainly very different, the goals are similar: bring eyeballs(with wallets) to your site and make it easy for them to buy. Here are 5 tips to improve your SEO based on lessons from PPC. 1. Converting keywords […]
Web Designers frequently destroy their clients’ chances of ranking well in Google, without even knowing it! Here are three common mistakes that can ruin a client’s chances of ranking well in Google, Yahoo or MSN – simply by preventing the site from being indexed! Search engines follow regular text links, but web designers like to […]
In ancient Rome, the ghosts of the ancestors were appeased during Lemuria on May 9. Not many people know that, and even fewer care. But in the spirit of Lemuria, we offer seven untimely ways a SEO can die(It’s a dangerous world out there, and also I’m low on blog posting ideas): – Bitten by […]
