Page loading speed has great importance with Google these days. From mobile visitors to Googlebots, every visitor will appreciate a speedy experience. Here are some ideas to keep in mind: 1. Rise of mobile The importance of mobile can be seen in Google’s announcements the last few years. Mobile users are more impatient than ever, […]
Google analytics has become a great source of data about visitors to your website – assuming your configuration is correct. Sometimes configuration issues inadvertently block your view of what is really happening. Common issues can include… 1. Not having your analytics snippet in the correct place. There are many legacy variations of the analytics snippets. In […]
Every year brings new SEO challenges and surprises. The year 2017 won’t be any different, but we do expect these topics to be important considerations in the new year: Interstitials / Popups on Mobile Devices We’ve all seen mobile sites with a popup covering the content we were trying to read. These popups will […]
Getting a keyword research report is just the first step in enhancing your on site SEO. Once the research is complete, it is important to use those words to build out new pages – or improve tagging on existing pages. Domains Buying a keyword rich domain name is not as lucrative as it once was, but there […]
Minisites used to be a good technique, but is getting harder to make them work. Here are 3 challenges for the “Minisite Approach”: Google doesn’t value new websites. Google doesn’t value 2-3 page websites. It’s rare for small sites to have the depth of content that Google values. If this site cannot go into depth […]
Google will eventually crawl all JavaScript, but they haven’t been indexing JavaScript pages very successfully. Every year, we hear the same story: Google says it’s getting better at crawling and indexing Javascript. Except crawling JavaScript, and crawling ALL JavaScript are clearly two different accomplishments. Google can crawl it, render it, but just doesn’t seem to use it in […]
Content is helpful, but conversion is everything. The point of content – and usability in general – is to meet business objectives. Any business objective can be a conversion of sorts: bookmarking, social sharing/liking, video views, time on site, lead generation, add to cart, and hopefully even completing the sale! By measuring each step, brands can understand […]
The search engine optimization (SEO) industry has certainly evolved these last few years. The many Google updates – and their sometimes heavy-handed penalties – in addition to an explosion of mobile traffic have shaped the rules for SEO and online marketing. When we look at what’s working at the end of 2014, we see just […]
Google is quickly becoming the self-appointed internet police force. To be fair, it sure is nice to have Google warn us when a website may be compromised and spreading malware. Google recently gave some false positives, but otherwise does a good job of keeping the internet a safe and happy place. Now Google is going […]
Having a good mobile experience is increasingly important for websites. Advances in technology have made it possible for many more sites to be viewed on mobile devices, but the experience is usually much less pleasurable than viewing via desktop. Google wants to change that, and is again trying to move website design in the correct […]
