Page loading speed has great importance with Google these days. From mobile visitors to Googlebots, every visitor will appreciate a speedy experience. Here are some ideas to keep in mind: 1. Rise of mobile The importance of mobile can be seen in Google’s announcements the last few years. Mobile users are more impatient than ever, […]
Organic sitelinks are the sub-links that appear under your homepage URL in search queries specific to your company. Matt Cutts explaining how sitelinks are generated: A typical company listing has 4-6 sitelinks meant to help users navigate your site directly from the search engine results page, rather than having to click your primary URL to […]
Content is helpful, but conversion is everything. The point of content – and usability in general – is to meet business objectives. Any business objective can be a conversion of sorts: bookmarking, social sharing/liking, video views, time on site, lead generation, add to cart, and hopefully even completing the sale! By measuring each step, brands can understand […]
The search engine optimization (SEO) industry has certainly evolved these last few years. The many Google updates – and their sometimes heavy-handed penalties – in addition to an explosion of mobile traffic have shaped the rules for SEO and online marketing. When we look at what’s working at the end of 2014, we see just […]
Last month, Google rolled out one of their largest local search updates in quite some time. Since Google didn’t name the update, Search Engine Land named this one the Google Pigeon Update. It’s seemingly unrelated to Google’s Pigeon Rank, an April Fools joke from back when Google did good and funny things. This update does […]
Spam-Fighting Always Continues Google’s Matt Cutts promised a month free of major updates, but added that “spam-fighting always continues.” Indeed, there were some complaints from webmasters around the 17th and 19th that could have been Google taking out another link network. This month, Google made an example out of Rap Genius. The site was offering […]
Yahoo advertisers received an email outlining a few more terms regarding the upcoming transition to the Microsoft Advertising adCenter platform. Some quick points: 1. A Tab will show up in “YSM later this month”, so be sure to login and look around. 2. Yours ads can server in adCenter right away when you transition. 3. […]
Denver SEMPO is hosting an excellent panel discussion The Denver SEMPO Meetup is hosting a panel discussion of In-House Search Marketing vs. Search Marketing Agencies this month. For all you interested in SEO / SEM, this program will have some valuable information and experiences shared. The panelists are among some of the best SEOs from […]
Why travel outside of Denver for great SEO and Search Engine Marketing events? Last week saw great attendance at the new Denver SEMPO Meetup (Created by the members of SEMPO’s Colorado Working Group). This week’s Denver SEMPO meetup was an excellent educational program provided by Jim Brown, Online Marketing guru for Quark (of QuarkXPress fame). […]
This is a guest post by Everett Sizemore. I had an interesting discussion with a friend before publishing this about what the title of the article should be, and how I should present the tactic. Should I present it the way I use it personally (fortifying external links) or what it could be used for […]
