Nofollow tags are a fairly recent invention. The history of nofollow goes something like this: 1. Google gives priority to sites with many links. 2. Spammers use blogs and guestbooks to artificially increase their link counts. 3. Somebody proposes that certain places on the web – like blogs and guestbooks – should have a way […]
I recently say another analysis showing that bidding for the number 3 spot is the best use of money. Brandt Dainow, CEO of ThinkMetrics, after reviewed three years worth(1500 keyword sets!) of click-through trends and found the click-through rates (CTR) were virtually identical between ad positions 1-3 in his campaigns. Others disagree, but in our […]
The phenomenon known as “Googlebombing” has been defused by Google. It used to be that if enough sites linked to a site using certain words, that site would quickly rise in rank for that keyphrase. The result? You could search Google for “miserable failure” and see the White House is number 1, with Micheal Moore […]
Each of the search engines have their own unique criteria for relevancy. Google is no exception, and is usually the most mystical. In our tests, msn and Yahoo respond very quickly to SEO efforts, but Google take a little more time and finesse. And every once in a while, you see something in Google’s search […]
Microsoft is increasing personalizing ads given to it’s users. Microsoft says privacy is kept intact, and advertisers using Microsoft’s new Adcenter Pay-Per-Click(PPC) service are indeed seeing higher click-through rates(CTR). So, what’s the problem? It sounds like a win-win, and behavioral targeting will certainly be seen with increasing emphasis at Google AdWords, Yahoo Search Marketing and […]
[tag]Keyword research[/tag] should be the beginning of every web page placed on the web. Instead of dumping the same old text from the brochure you created in 1987, rewrite your content from scratch with an eye toward your [tag]best keywords[/tag] and keyphrases! Here are steps to help you in your search for your very own […]
Mark Cuban recently prognosticated that youtube would soon be “sued into oblivion.” User generated content is, of course, a legal liability that must be measured along with other business risks. Are the high flying days of youtube over? Hardly. Youtube is rumored to be in talks with major content license holders as we speak, offering […]
An interesting sets of facts about Google PageRank, originally posted at netconcepts: “Each web page within a website has its own PageRank score. PageRank scores run from 0 to 10 on a logarithmic scale, meaning that the gaps between the integers increase logarithmically the closer you get to 10. So, for example, the gap between […]
For all of the attention paid to “On-Page Relevance” and “[tag]Link Popularity[/tag]”, SEO begins with accessiblity. Are your websites [tag]search engine friendly[/tag]? Follow our checklist below to measure: A. Search Engine Point of View Surf your site from a search engine’s point of view. Download and Install Firefox and the Fangs Extension. By experiencing the […]
Terry Semel, chairman and chief executive officer (CEO) of Yahoo warned that ad sales were growing in two key sectors, but not growing as quickly as they had hoped. Semel’s warning was about the Auto and Financial services sectors. He added: “But Yahoo was careful to note that it cannot tell whether the current slowdown […]
