Yahoo has incorporated a new feature in it’s slurp bot to find how your website is handling missing pages. Yahoo occasionally may be requesting random gibberish URLs on your server – usually with slurpconfirm404 in them – to see how missing pages are being handled on your server. Understanding how Search Engine robots are crawling […]
Site Reference has a new article on Google’s new semantic indexing in it’s algorithm. While search engines have traditionally focused on keyword density and link popularity, the semantic web promises relevancy based on natural language. The article is a great introduction to the concepts of semantic indexing.
Terry Semel, chairman and chief executive officer (CEO) of Yahoo warned that ad sales were growing in two key sectors, but not growing as quickly as they had hoped. Semel’s warning was about the Auto and Financial services sectors. He added: “But Yahoo was careful to note that it cannot tell whether the current slowdown […]
Favicons are the small icons you might see for sites in your favorites / web bookmarks. While they have been around a while, some browsers show them to you more prominently than others. IE 7, due out any time now, uses the tabbed browsing features that have made Firefox, Flock and Safari such popular browsers. […]
A couple of high profile lawsuits against Google and Yahoo Search Marketing have made smaller advertisers stop and think about how much fraud might be happening in their PPC campaigns. After stopping and thinking, however, many search advertisers are willing to live with click fraud. How to investigate click fraud Several AdWords consultants we work […]
Slashdot has an interesting discussion about the Ultimate Blog Post. If you want to reap the traffic(and/or server downtime) that can result from a post on slashdot, digg or stumbleupon, it is important to consider what stories get the most exposure. Also consider whether your affiliate ads or products/services are correctly targeted to the demographic […]
Companies like Burger King are using mySpace and facebook profiles to market directly to certain demographics. As younger audiences are lucrative and maybe a little too marketing saavy, companies are setting up profiles to target customers in a familiar setting. Business Week has an interesting article on Burger King and Chase marketing to kids where […]
