The phenomenon known as “Googlebombing” has been defused by Google. It used to be that if enough sites linked to a site using certain words, that site would quickly rise in rank for that keyphrase. The result? You could search Google for “miserable failure” and see the White House is number 1, with Micheal Moore only slightly behind. Political viewpoints were being communicated, and we all understood a little more about the “Google Algorithm”.
With a recent change at google, this “Googlebombing” technique is no more. What technique lies ahead? What is Google’s new strategy for ranking? We’ve seen positive results for many of our clients in this last Google update, but it will be interesting to see what techniques will be found with Google’s latest changes!
More coverage on slashdot…
And at Google’s webmaster blog